Statistics show that women still dominate the social media scene over their online male buddies. I found an interesting article from PepsiCo about how they are launching a Women’s Inspiration Network due in part to the overwhelming influence females have on social media interaction.
This is a portion of the post that you can find at Women’s Inspiration Network:
“PepsiCo is convening three panel discussions on issues important to women, including creating online nutrition forums, generating women audiences for films and creating brand advocacy among women via social networking; and partnering with Change the Ratio, an organization dedicated to promoting the involvement of women in the tech space, to celebrate women-run digital start-ups. Excerpts from the panels as well as interviews with the expert panelists will be featured on PepsiCo WIN.”
Also to further support the strong influence females have on social media, here is a video by Johanna Blakley
Let’s Network