Social networking site Facebook, aside from personal profiles, allows for Fan Pages as well as Group pages as networking tools. Do you know the difference between Facebook Groups and Fan pages?
More specifically, did you know you have the option to create a Fan page or become a fan and create a Group or join one yourself? Being networking tools, the aim of both is to help you connect with more people. Which one is more powerful, is an open question.
They are two very different networking tools, each with their pros and cons. In this post we’ll discuss some of the big differences in this two. Let’s start with Group Pages.
Groups
The concept of groups existed even before social networking became popular, for example Yahoo groups. They were and are easier to set up with most networking services. While the requirement slightly differs from site to site, basically you need to have a name for your group, file it under some category if necessary, write a small description about the group’s objective and you are on the way.
Members can join with a click of a button, subject to the administrator’s approval. Updates and messages are either emailed or made visible on the member’s social networking page. In most cases, group members can message each other through the groups’ messaging service, without being directly connected as well. Group pages also generally allow members to invite people into their mailing lists in bulk, making it easier to add members. However, groups are not accessible to non-members. Group pages are also not visible on internet search either.
With a Group Page you have the option of making it a Private Group, allowing access to only those people you want as part of the group, or it can be completely open.
Fan Pages
Fan Pages on the other hand are accessible to anyone. However, they generally require more effort to build. Facebook has recently announced that the new term for Fan, will be “Like” so that there is not so much pressure to “Become a Fan” of a Page, you will be able to click the Like button to join in the conversation. Page owners/administrators will still have the responsibility to keep their page engaging and conversational so that visitors will “Like” their page and come back regularly for information.
Since a fan page is less restrictive in its access, it also allows for additional applications, like Polls and Quizzes as add-ons. Fan pages are generally more interactive allowing for discussions, video sharing, blog feed etc.
Since fan pages are accessible and searchable, many websites promote fan pages on their sidebars. Status updates and messages from fan pages are viewable on blogs, other social networking sites and websites. Unlike group pages, fan pages generally don’t have bulk invite or mailing options. Invitations are sent individually to friends asking them to Become a Fan (or Like your Page) or fan page URLs can be included in an email newsletter or signature.
So there you have two very different networking tools – fan pages and group pages. As mentioned before, each has its positives and negatives, and which one is better really depends on what your requirements are. If you want to start a page with the minimum of hassle and to limit it to an exclusive audience, a group page may be the better option.
On the other hand, if you want to promote your favorite singer or favorite event or your business, a fan page will allow you to build a snazzy and interesting page. Check out some of the custom Fan Pages we designed at Fabulous Facebook Fan Pages. Generally, you can delete any pages you create. Trial and error is the best way to go. May the best tool win.
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