Web Development

Secrets to Building A Successful WordPress Website Revealed!

It’s much less expensive to start an online business than a brick and mortar one. There are several business models that really don’t require much more than $11 a year for a domain name and $10 a month for hosting. But for some people, the technical aspect of putting up a website can become quite daunting. What can you do if you want to set up a business website but can’t afford to pay someone to do it for you? Let’s reveal the secrets to building a successful WordPress website!

WordPress is becoming one of the most preferred choices for new beginners and established marketers alike. While primarily a blog platform, WordPress has so many different themes/templates, and plugins to work with that you can create a static website or a blogging based site that has new content added every day, quickly and easily.

When you purchase your hosting account, you will see that you can quickly add WordPress to build your site through your hosting control panel. All you do follow the instructions and click install. All of the techie hard stuff with databases and is done for you. When the installation is completed, log in to your admin panel in WordPress and begin adding Plugins, adjusting the Settings and creating the look and feel you want.

But what if you don’t know the best plugins to use, what they can do for you and how you can start getting the most from your efforts? Don’t fret! Kim Doyal who is better known as “The WordPress Chick” has come together with us to create an audio recording in which she shares her secrets.

One of the most important aspects to think about when designing your blog and getting it ready for the big wide web is your visibility. Did you know that there are thousands of blogs started each and every day? This makes the competition a little tough if you do not optimize your site the best way possible so people can find you first. Kim will show you the best way to increase your visibility, tricks for making your blog SEO (Search Engine Optimization) friendly, and how to encourage people to post comments on your blog. Comments will encourage other readers to participate and this in turn helps spread the word.

Kim also shares with you other tools and resources that she has found, tried and tested that will help you maximize your efforts while minimizing your time being spent. Who has all day to spend tweaking and playing around with their blog when business has to be done? These tools will help you increase your traffic and aid in the stickiness of your site.

There is no reason why a new beginner should be afraid to start their own website/blog today when there is excellent and affordable help from experts like Kim Doyal who are willing to spill the beans and help you start making as much money as you can. Check out the “Hanging with the WordPress Chick” audio recording. It’s only $17! Get on your way to a successful website and a ton of fun with WordPress.

PS. Here’s a handy little guide that I just developed that will help you get started building your online business. You can have it for free, just because I think it will really help you! Get Your Business Online in Less than 2 Hours and for Under $100!

Getting Your Business On the Web: Building Your Online Presence

With the Internet being a ubiquitous (ever-present) part of our daily lives, getting your business online is essential for any company. Whether you’ve been in business for 10 years or 10 minutes, your potential customers will most likely ask for your URL or email address. If you haven’t started building your website or getting on Facebook, then don’t worry; it’s not too late.

If you’ve been around for a while, then it’s easy enough to translate your branding and marketing online. It’s just a different medium, and it’s important you synergize what you do on the web with your brick and mortar business, to maximize your branding efforts. If your web marketing is part of your initial marketing strategy, then it’s important to get your branding done before you make any designs or buy up any online real estate (i.e. your domain name.) This will save you money in the long run, as you won’t have to change your website address or completely redesign your pages.

What you need to get started is a basic website. First, take care of the practicalities – get your website address or URL. (visit GoDaddy.com through our link in the sidebar) Hopefully, your business name hasn’t been taken by anyone else yet. If your first choice has been taken, then try to come up with something that’s easy to remember. Next thing you have to think about is the hosting – this is where you’ll be parking all your files for people do download onto their computers.

Next, you’ll have to think about the design and functionality of your site. Do you just want your information there, or do you want the extra bells and whistles – shopping carts, videos, payment processing, etc. (visit our Services page or contact us to help with this step) Do your homework and find out what people (your customers) would look for in a webpage. Do check out your competitor’s site and try to see what (and what doesn’t) work.

You’ll also need some compelling content for your site. With design and content, it’s always a chicken-and-egg argument and it really depends on you and your timeline. Of course, designers will probably ask for an outline to help them get started and give them an idea of how long programming will take. When creating content, you have to make sure it’s appropriate for your website and audience, while taking into consideration SEO (Search Engine Optimization) and the keywords to be used.

When everything comes together, make sure your website is fully functioning and bug-free; there’s nothing worse than going to a website that doesn’t work. A good design company will include this in their services, including testing across different web browsers. And so do we

After you’ve gone through the site, you’re ready to publish! Start letting people know that your site is up, whether through email or just telling your customers when you see them. Integrate your URL into your collateral to make sure everyone knows where to find you on the web.

We’re happy to work with you on building your online presence, just give us a call at 865-223-5804 or contact us by email.