Previously, we talked about the basics of video marketing, including some of the fundamental considerations when starting any project. That said, it’s time to move on to the next level!

Whether your video is simple and clean or has taken on Spielberg-like proportions (hopefully intentionally) your video can still benefit from some tweaks here and there. You may not have thought about it, but making a few small changes can make a world of difference!

1. Come up with a great title – not only can a great title attract eyeballs, but using keywords where your customers are likely to find you will help your rankings on search engines (especially considering YouTube is owned by Google!) Here is a link to SEO Blogger, a free keyword research tool that works with WordPress and Firefox.




2. Place your website address on the video – you can have it discreetly running at the bottom or have it flash (with a link) at the end of the video, but absolutely begin your description of the video with your complete url (including the http://)  – whichever way you do it, it will help your audience connect and interact with you.




3. Brand, brand and brand – don’t forget to place your logo and company name prominently (but tastefully) throughout your videos.




4. Answer questions – if you don’t know where to begin, think of the most frequently asked question your customers or other professionals ask you and try to build your script and your video around answering this question. (Check out one of my videos that I just answered a simple question and it went completely viral!  Here’s the link Terri’s Simple Question Answered on Video)




5. Describe a case study – another great way to show off what your business can do is through a case study, which showcases how you were able to help a client solve a problem through your service and/or product.




6. Pay attention to the details – is your music pleasing or annoying? Do your graphics induce seizures in small children? You want your video to appeal to the widest range of potential customers, so take that into consideration before you decide to use bright pink letters and heavy metal background music in your video.




7. Have a summary or transcript available as well – sometimes, people really do want to know more about your product, but for some reason they can’t play your video. Having a text summary or transcript will aid those who can’t watch your video.




8. Tag your videos – much like using proper titles, great tags and keywords will help your audience find your video.




9. Make it available in different formats – it’s hard to tell what type of software people have on their PCs, and many just can’t be bothered to download new software just to play one video, so make sure you have your video in different formats (.mov, .avi. fla) as well as sizes (high quality for broadband and lower quality for those who may not have fast connections or using their mobile phones.)




10. Measure results – you’ll want to know how successful your video is, to figure out what your ROI is, and if video marketing is right for you. Statistics like the number of views, play counts, subscribers are easy enough to track on even the most basic video sites, though there are more sophisticated tools available on the market that will give you a wealth of information on your viewers.

What are some of your tips for rocking your video marketing?

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