Facebook Fan Page

It’s funny how certain words have taken on new meanings in our new social media world. If someone told me they were engaged, I would ask – When is the Wedding? With the emergence of social media the word engage has become something totally different.

To engage on sites like Facebook and Twitter is to connect, talk and share. I hear people say they need more engagement on their Fan Pages, so here are just a few ways to increase your engagement on these platforms.

Post Pictures – If you are making a presentation or speaking to a group, always take photos with the attendees and post them on your Facebook and Twitter. You can even “tag” them within Facebook and the photo will show up on the other person’s Timeline. If you are not able to take the pictures yourself, ask your host or bring along someone to snap those pictures for you. You will be amazed at what this one simple act will do for your engagement.
Ask Questions – Ask relevant questions on your social media sites. If you are involved in Groups, whether it be Facebook or LinkedIn groups, pose questions to them that will create interactivity and ask them to share other questions on your Facebook Page.
Do a Video – This is a biggie! Because video is so huge for driving traffic and for search engine optimization, it’s a great idea to get into a habit of posting at least 1 video each week. It can be as simple as a few PowerPoint slides that you set to music or screen capture of a new tool that you found to help with your business, or you can get real fancy and have them professionally done. Either way – do them (and I’m preaching to the choir here…I need to do more!) .

Social Media engagement is becoming more important as the algorithms of these sites change. They determine for us what comes through our News Feed and how relevant the information is to us. (I would like to make my own decisions, but unfortunately, we can’t at this point) However, we can look for creative ways to connect with our online friends, clients and prospects. By doing a few strategic things with your social media sites, you will see the engagement begin to increase.

These are just a few examples, I would love to hear what you have done to increase your social media engagement. Please post them below.

Most of us are familiar with tagging on Facebook. You can tag someone by using the “@” symbol and then typing their name or page name, which will create a link back to them. You can also tag photos of people and the photo will appear on their page. They can then share it with all their friends.

You can also use the tagging feature on your Fan Page. It works the same way, but there’s a setting that you should be aware of to make the photo tagging feature active. From your Fan Page, go to Edit Page/Apps/Photos/Go to App. Once you get here, you need to check the setting to “Allow all fans to tag photos.”

This is the screenshot.

So start tagging and allow others to tag on your page for that “viral” effect!