Are you trying to make a name for yourself in the online world? Do you know the best way to go about it? Do you know the importance of branding yourself, and getting your name out there everywhere you can? These are just some of the things you should be thinking about when you get [...]

Go Fish! I’m learning about backlinks and how absolutely critical they are to your site ranking high in the search engines.  I even hired a specialist to help me with link building. But it’s really just like fishing.  You look for the best pond, lake or ocean (blog, article or fan page) and you toss [...]

When starting any endeavor, all of us begin as “newbies.” It’s a fact of life and there really isn’t anything you can do about it, except learn from other people’s mistakes and plan your moves carefully. Podcasting exploded in recent years, perhaps due to the availability of inexpensive equipment and faster Internet speeds, and for [...]

Whether you’re an Internet Marketing Superstar, or just feeling your way through the world on online videos, you’ve probably never heard of these following 10 top facts about one of the fastest-growing online marketing tools today. 77% of adults have viewed videos online. About 33% of these adults are in college or have completed a [...]

Previously, we talked about the basics of video marketing, including some of the fundamental considerations when starting any project. That said, it’s time to move on to the next level! Whether your video is simple and clean or has taken on Spielberg-like proportions (hopefully intentionally) your video can still benefit from some tweaks here and [...]

As a savvy small business owner and entrepreneur, you’ve got to use every low-cost marketing weapon in your arsenal.  And the most effective and dynamic, new marketing tool is Online Video.  As you know, online video is exploding in popularity, and companies large and small are using it to promote their businesses with amazing results. [...]

So, you’ve created your LinkedIn profile and started adding connections. Now what? Is it enough to just make connections in LinkedIn? The adage “out of sight, out of mind’ is very applicable on LinkedIn. Unless you are utilizing your contacts, not only will you be forgotten, you’ll also be defeating the whole purpose of business [...]

Social networking site Facebook, aside from personal profiles, allows for Fan Pages as well as Group pages as networking tools. Do you know the difference between Facebook Groups and Fan pages? More specifically, did you know you have the option to create a Fan page or become a fan and create a Group or join [...]

In both our business and personal lives, etiquette holds lot of importance. However, on the Internet, the rules of etiquette tend to blur. The impromptu abbreviations and slang that we often use on social networking sites may not be the language that’s proper for the professional world. When you become part of the website LinkedIn [...]

Are you facing social media challenges.  What are your biggest social media challenges? My biggest challenge as a social media consultant for small business is keeping current with all the new stuff!  I typically find new platforms through great sites like the Social Media Examiner, Mashable and others, then I test them out before I [...]