prospecting

3 Steps to using Lead Capture Pages to Build Your List

Lead capture pages or often known as splash pages and squeeze pages are one page websites designed with one purpose in mind. The focus of a squeeze page is to collect the name and email address of your visitors who may be interested in gathering more information from you on your selected niche topic. In order to entice your visitors to sign up to your email list and have the possibility to gain more sales in the future, you need to offer them something free that will benefit them or that’s they can’t get anywhere else. Many people use ebooks or software that can be easily downloaded, and others offer an ecourse to teach a specific subject that will show how to make money or solve a problem.

These three steps will help you get your lead capture page set up and ready to build your list of email subscribers.

1. Develop the Lead Capture Page – There are several ways you can set up your page. Many networking marketing businesses use lead pages as an introduction to their business. They will have their header on the top, some pictures, introduction, bullet points, highlights and anything else they feel will help get people interested and encourage them to sign up to learn more and eventually join them in their business efforts.

If you are running a niche business, you could simply have a photo of the freebie that you are offering, list the benefits of the product, and then an autoresponder box where the visitor can fill in their name and email address for their free gift. If it is an ecourse or newsletter you are offering, you will want to tell your subscribers what you plan to teach them that will help them.

If you do not have any technical know-how, this doesn’t mean you can’t still build professional lead capture pages. There are some free services online like the Instant Squeeze Page Generator* that is a simple, fill in the blanks program. Each page is set up for you to either just click to choose the option you would like, or you can type your own information in the provided box. Once you have completed all eight steps, you are given a link to your finished page. You can then decide to leave it hosted on their website with a link back to them at the bottom of your page, or you can copy the code into an html editor, save it as an html page and upload it to host on your own server (this option may be for those with a little tech know-how, just not proficient with actual coding).

2. Give them the Good Stuff – When you get things set up, you may want to end up joining what is known as a giveaway event. This is where several marketers get together to offer freebies and build their list as a joint venture. If you do not have a free gift to offer, the Instant Squeeze Page Generator* membership will give you one as well.

Here is a quick screen shot of some of the layouts and possible formats you can choose for designing your lead capture pages.

Options for available gifts to choose:

If you don’t like the layout of something that you have chosen, you can simply click the back button to the step you want to change and select others until you get the look and feel you want.

3. Launch your New Page – After you have completed your lead capture pages, the next step to building your list is to let people know it is out there. You can add the link in signatures on forums, in groups, on your emails, and more. You can use free classifieds, article marketing or any other free or paid method of advertising that you find works.

Now get out there and start creating your own lead capture pages and build up your list which will help make you more money and grow your business!

As always, if you have any questions or need more clarification on anything you read, just post a comment and I will respond to you. I would love to see some of your completed lead capture pages for those of you wanting to share when you are done.

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Your List of Prospects – The Goose That Lays The Golden Egg

Thanks to my guest blogger today, Sue Painter – The Confident Marketer. Sue has wonderful insights for growing your online business. Enjoy!

I’ve just finished three days with Fabienne Fredrickson, where I’ve had the chance to talk with many entrepreneurs and solo professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients (prospects) or, despite years in business, have no list at all. This is a major issue for entrepreneurs, one that will quickly hamper their success and make it a lot tougher to make much money. After hearing this so many times both at this workshop and over the past few years, I’ve wondered why this is such a common problem. I’ve wondered if entrepreneurs don’t realize why their list is truly the heart of their business.

If you have a business but no database (commonly called a list) of prospects, you are in heavy water. You have not created a program to pull customers toward what you have to offer, you don’t know who has been interested in your products or services up until now (because you have failed to gather their contact information into a database) and, worst of all, you have no way at all to reach out and touch those prospects over and over again, keeping them in your marketing system. Instead of having a golden egg that makes you money, you have a badly cracked egg.

Prospects need and want to hear from you over and over again. Research shows that most people will not buy from you on the first contact (we’re talking contact by e-mail or Internet here). It takes an average of 6 to 9 contacts. Why is this? People want to feel like they know and trust you before they open up their wallets. You are probably just the same way. And, over the Internet, it’s harder to build that know and trust factor because you are not standing right there in person, face to face. (By the way, this is one reason that video works well in Internet marketing, but that’s a whole other blog post!)
If you don’t have a system that automatically gathers up the first name and e-mail address of people who hit your website, you never even know who might have been interested in buying from you. You’ve paid to put up a website, but it isn’t supporting an automated marketing system. This is a sad thing! Don’t you want a good portion of your marketing to be automated? It sure does save time and money! And it helps you to pay for that website’s design and hosting, too.
Every business prospers only to the extent that it keeps new customers coming in the door. Even businesses that are running at capacity and can’t currently take more customers still must be marketing, because customers come and go. Constantly building your list of prospects and keeping in touch with them so that they will remember you when they do need what you are offering is critical.

Sue Painter is the President and founder of The Confident Marketer. She works with bright, driven individuals who have a burning desire to create financially successful work that aligns with their inner vision. Sue is passionate about helping solopreneurs create work that is satisfying and financially successful.

Sue has identified niche markets and successfully led individuals and organizations to profitably meet those markets for over twenty years. She is a former contributing writer for Massage Magazine, where she specialized in practice building, marketing, and business articles. The previous Business Editor of Tradebank International’s monthly member newsletter, she has published dozens of articles focused on marketing, networking, and customer service.

Sue is a certified Book Yourself Solid coach, an expert author for ezinearticles.com, and an expert for both Solo-E.com and SelfGrowth.com. She is a member of Ali Brown’s Millionaire Protege Mastermind Group and serves as one of Ali’s Platinum Mastermind Leaders. Natural Awakenings Magazine recently honored Sue as one of the top ten “Women of Wellness” in her city.