potential clients

How To Build A List Of Hungry Subscribers

Most online businesses provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction from the products or the services they get, there is a great chance that they will become a repeat customer and are hungry for more of your great information. Better yet, they will most likely recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. An Opt-in list is a list where website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site and in return for them sharing their email with you, you offer them something great that you have developed. Many successful online marketers give-away their best, or at least a taste of their best work as a reward to opt-in to their list.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is very low cost marketing and sometimes it can even be free! With an opt-in subscribers list, you are more confident that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course, there will be many subscribers who may unsubscribe if they feel that they are not getting what they want or expected. So be sure that they are satisfied with you the information you share with them and keep them excited to receive your newsletters and catalogs. Try some of these tips to help you build a list of eager and hungry subscribers.

Make your promotional materials interesting and fun. Use a little creativity but don’t over-do it. Build around what your product or service is about. For example; if you are selling motorcycle parts, put some pictures of what is new in the cycle parts world.

Do your research of what people are looking for, this way you stay one step ahead of them all the time and you will be their go-to person for all things new. They will be eager to receive what you are sending them because they know you always have fresh and new things to share with them.

Write good content that can is informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Do you procrastinate because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide great content for your newsletters. The money that you pay for your articles will be well-worth it by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people. Another great idea is to make a Kindle book, with so many iPads, tablets and Kindles out there now.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can even get someone to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters for special discounts on an upcoming product or service. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be hungry to receive your newsletter each month/week to see what you are offering.

If your subscribers can get benefits from your newsletters, they will be very eager and waiting to receive them. Just be careful not to flood your mailing list with emails so that you don’t annoy your subscribers.

5 Easy Ways to Boost Web Sales

Enjoy this guest post from Mike Seddon

It’s a fact that many businesses are loosing money through a leaky web purchase process. Most of these businesses choose to ignore the problem and will prefer to look at increasing traffic as the way to grow sales.

The analogy I like to give is to imagine you had a bucket with holes in it that you needed to fill with water. What would you do first? Fix the holes or just try to fill the bucket with water faster than it is leaking? Believe me; many businesses go for the faster filling leaky bucket solution!

What I want to do is show you five ways you can fix those holes and just by doing that you will boost your sales because you’ll close all the sales that were originally escaping you. In other words, you make more money from the buying traffic your website is already getting.

Step 1 – Stop Hiding that Buy Button!

You’ll be amazed how many businesses seem to hide the buy button. They make it blend in with the colour theme of their website or they put it below the fold (ie: you have to scroll down the website to find it).

Just making your buy buttons stand out and putting them in a prominent place will boost sales. Trust me. Try it.

Step 2 – Don’t ask for stuff you don’t need

Why is it that some websites ask for my inside leg measurements when all I’m trying to buy is an ebook! Why do they need that information?

Okay so I am exaggerating but you know what I mean. We’ve all been to sites where we have to fill out screens of questions before we can just get our credit card out and buy the darn thing.

So take a good long look at your payment screens and make sure you are only asking for information that you need to make the sale. Keep it short. Keep it brief and get the money!

Step 3 – Reinforce the Benefits

When most website owners install their shopping cart software they tend to only concentrate on setting up the pages so that they can collect the data they need to process the sale. They miss an opportunity here to help ensure the sale. If they were to add benefits of the products onto their payment screens they would find that less people abandon the shopping cart. Seeing benefits of your purchase as you go through the sales screens reinforces your desire to own the product and keeps you in the process.

Step 4 – Use Testimonials

This is the same approach I just outlined with benefits. Make sure your sales screens have testimonials. It helps reassure your purchaser that they are making the right decision in buying from you.

Step 5 – Guarantees

Do you offer a guarantee with your product? If you do make sure you repeat them on the purchase screens, especially the one that asks for the credit card details! What’s the point of having a guarantee if you don’t shout about it and use it to make sure you close as many sales as possible?

If you don’t have a guarantee then shame on you! Offer one.

The better your guarantee, the more chance you will have to make the sale. So make sure you offer a compelling guarantee. You may worry about the cost of honoring your guarantee but let me assure you that the increase in sales will more than cover any slight increase in costs due to covering a guarantee.

So there you have five easy ways you can quickly fix the holes in your purchase process and boost your sales as a result.

Once you’ve done those then you’ll be ready to increase the traffic to your website safe in the knowledge that you will maximize the sales from that extra traffic. You’ll find lots of free advice on increasing your web traffic using website promotion at the KKSmarts website.