We all need a quick little page thrown up on our site from time to time to promote a new product, service or class.  Wouldn’t it be great if we could quickly do that from within our WordPress website?

My friend, Kim Doyal, The WordPress Chick is going to show you how to do it quick and easy.

Here’s the link again in case you missed it for the video and the free report.  WordPress Video Marketing*

*affiliate link

If you liked, “How to use WordPress to build a Video Squeeze Page” please share it with your online friends by clicking the Facebook or Twitter link below.

Don’t get left behind.

I’m sure you’ve heard about how important it is to use video in your marketing -  but are you doing it!

Why Not?

Because you don’t know where to start!

Well good news, my friend Kim Doyal, aka The WordPress Chick, just produced a new video where she shares some staggering facts about WHY you need to be using video to drive traffic to your site and increase sales!

She’s also written a free report which explains why you don’t need to be Steven Spielberg or spend tons of money to get started!

Check out the free video and report here: Video Marketing

Whether you’re an Internet Marketing Superstar, or just feeling your way through the world on online videos, you’ve probably never heard of these following 10 top facts about one of the fastest-growing online marketing tools today.

1. 77% of adults have viewed videos online. About 33% of these adults are in college or have completed a degree.
2. YouTube has an average of 100 million unique visitors per day, viewing about 6 billion videos.
3. An average viewer watches about 273 minutes of online video.
4. More businesses have invested in online video ads in 2009, growing up to 45% in 2009
5. After viewing an online ad, about 46% of viewers take action, whether through visiting the company’s website, asked for further info or purchasing a product or service.
6. 65% of viewers watch online ads all the way to the end.
7. By 2011, it is expected that $4.3 billion will be spent because of online video ads.
8. Most people (about 65%) who watch online videos are between 35-64 years of age and 67% of these have middle to high incomes.
9. Online videos account for 60% of Internet traffic.
10. Of the Top 50 Internet Retailers, 68% have videos on their site.

The Internet is no longer limited to just text and pictures, or one way communication. Customers and potential customers want to see your product or service, not just surf around your website, looking for more info. There is a demand for videos, especially with viewers becoming more sophisticated and having short attention span. A well put-together, professional-looking video is a great marketing tool, and can increase your business without harming your bottomline.

Are you using video in your online marketing plan?  Share your best video link below in the comments!   Here’s a link to one of mine – Best Social Media Guide

Sources:

http://www.bwcom.co.uk/web-video/benefits-online-video.php

http://www.internet-success-hub.com/online-video-marketing/online-video-marketing-facts/

http://www.jiffyspots.com/video-facts-statistics/

http://www.ronmedlin.com/traffic-generation/facts-about-having-an-online-video-traffic/

If you like, “10 Top Facts You Should Know About Online Video Marketing” please share it be clicking the links below.

Previously, we talked about the basics of video marketing, including some of the fundamental considerations when starting any project. That said, it’s time to move on to the next level!

Whether your video is simple and clean or has taken on Spielberg-like proportions (hopefully intentionally) your video can still benefit from some tweaks here and there. You may not have thought about it, but making a few small changes can make a world of difference!

1. Come up with a great title – not only can a great title attract eyeballs, but using keywords where your customers are likely to find you will help your rankings on search engines (especially considering YouTube is owned by Google!) Here is a link to SEO Blogger, a free keyword research tool that works with WordPress and Firefox.




2. Place your website address on the video – you can have it discreetly running at the bottom or have it flash (with a link) at the end of the video, but absolutely begin your description of the video with your complete url (including the http://)  – whichever way you do it, it will help your audience connect and interact with you.




3. Brand, brand and brand – don’t forget to place your logo and company name prominently (but tastefully) throughout your videos.




4. Answer questions – if you don’t know where to begin, think of the most frequently asked question your customers or other professionals ask you and try to build your script and your video around answering this question. (Check out one of my videos that I just answered a simple question and it went completely viral!  Here’s the link Terri’s Simple Question Answered on Video)




5. Describe a case study – another great way to show off what your business can do is through a case study, which showcases how you were able to help a client solve a problem through your service and/or product.




6. Pay attention to the details – is your music pleasing or annoying? Do your graphics induce seizures in small children? You want your video to appeal to the widest range of potential customers, so take that into consideration before you decide to use bright pink letters and heavy metal background music in your video.




7. Have a summary or transcript available as well – sometimes, people really do want to know more about your product, but for some reason they can’t play your video. Having a text summary or transcript will aid those who can’t watch your video.




8. Tag your videos – much like using proper titles, great tags and keywords will help your audience find your video.




9. Make it available in different formats – it’s hard to tell what type of software people have on their PCs, and many just can’t be bothered to download new software just to play one video, so make sure you have your video in different formats (.mov, .avi. fla) as well as sizes (high quality for broadband and lower quality for those who may not have fast connections or using their mobile phones.)




10. Measure results – you’ll want to know how successful your video is, to figure out what your ROI is, and if video marketing is right for you. Statistics like the number of views, play counts, subscribers are easy enough to track on even the most basic video sites, though there are more sophisticated tools available on the market that will give you a wealth of information on your viewers.

What are some of your tips for rocking your video marketing?

If you liked “Top 10 Tips to Rock your Online Video Marketing”
please share it with your friends by clicking the links below.

As a savvy small business owner and entrepreneur, you’ve got to use every low-cost marketing weapon in your arsenal.  And the most effective and dynamic, new marketing tool is Online Video.  As you know, online video is exploding in popularity, and companies large and small are using it to promote their businesses with amazing results.

Since the beginning of YouTube, marketing with video has become the best way to connect with customers and drive sales.  In fact, studies show that video is 600% more effective than text alone in delivering your message.  600%!

If you haven’t had the time or resources or know-how to jump on this trend, now you’re in luck.  Finally, you can harness the power of video for yourself with the help of my friend and colleague, Lou Bortone – The Online Video Guy!

Lou was my special guest in the Social Media “T” Room on Thursday, May 6th .  He share some incredible secret weapons about the “One-Two Punch” that will rock your brand!  Some of the things he shared were:

• A few simple tips and tricks for looking fabulous on camera
• 7 exciting (and easy) ways to generate new revenue with video
• How Twitter and Facebook can be your marketing secret weapon
• And MUCH more!!

If you missed the call – No Worries!   We recorded it and it’s available for purchase.

The One-Two Punch That Rocks Your Brand with Lou Bortone.

Also, Lou made a very generous offer during the call and I’m sure he wouldn’t mind if I shared it with you!  You can get his Online Video Rock Star program, regularly priced at $197 for only $147 through this link – Online Video Rock Star.  It’s an amazing package that will have you producing top-notch videos in no time! Get yours now!

These days, videos and video marketing are all the rage, with everyone from small blogs, to big corporations are jumping on the bandwagon. With the technology available, they are cheap to make and even faster to spread to viral-like proportions, especially with sites like YouTube and Blip TV making it easy for anyone to upload and host their content on the Internet.

Videos can increase a site’s performance by increasing traffic – Google particularly seems to give high rankings to popular videos, producing organic results, probably because they recently purchased YouTube. And really, moving pictures coupled with sounds just makes for a more entertaining experience for any audience. Why read dry and boring text when you can watch graphics pop up on screen and listen to music?

Any Joe with a video camera, laptop and broadband connection can shoot, edit and upload a video. However, that doesn’t mean you should just go around the neighborhood and start capturing everyone you meet.  A great video can give you great traffic and publicity, but a bad one can blow up in your face. You may end up as fodder for late-night TV’s comedy writers.

So if you want to make video marketing work for you, just follow these key points:

Content, content, content

Why should people watch your video? That is the most important question you’ll have to ask before you begin. You have to show the world what you’ve got, whether it’s 30 seconds or 30 minutes. The intended audience should be able to relate to what you have to say – it should be relevant to them. The details – format, scripts, actors, sets and production will rely on your market, but starting with some good material and research will get you a long way.

Watch your budget, but don’t penny-pinch

You probably don’t have the millions of dollars it takes to make a Superbowl ad, which is why you’re doing an online video. Unless you’re a big corporation, spending anything more than a couple of hundred or thousand dollars will not yield a good return on investment. Of course, don’t just ask anyone off the street with a camera to make your video – you don’t want to seem cheap and have this image stick to your company. It’s all about scaling your budget and production to your needs – find that balance between B-movie and Blockbuster to ensure you won’t blow your budget out of the water and make sure you have a well-produce video.

Tailor it for the Internet

You probably won’t be premiering your masterpiece at the local IMAX theater, so keep that in mind when making production decisions. Technology for High Definition is easily available these days, but if you’re marketing to, for example, work-at-home moms on laptops, then there’s no need for a full-HD resolution which may run bad on slow internet connections. Also, a good videographer/editor should be able to tailor your video to your needs.

Next item you’ll have to consider is Search Engine Optimization (SEO), making sure that search engines will be able to find your videos and deliver them to the right audience. Determine which meta tags and keywords are relevant to your business and video, to make sure it gets in front of the right people.

Finally, you’ll have to promote your video – cover all your bases and don’t just rely on YouTube, but post it on places like MetaCafe and Veoh, maybe even on your facebook page and of course, send it out to your Twitter Followers.

Don’t forget one last thing – have a call to action! After watching your video, what do you want people to do? Most likely, you’ll want then to visit your website and buy your product or service. Promote you brand and your url prominently throughout the video, and to make it easier for your viewers, make you video clickable by using services such as Veeple. Veeple will not only enhance your video’s interactivity, but help you manage your content, deliver a branded experience and measure your video’s performance.

Another great resource is my friend Lou Bortone, the Online Video Guy.  Lou has some excellent tools and resources to get you started in video marketing in a snap!

Please share “Making Video Marketing Work for You” with your friends by clicking the links below.

Hey,

If you didn’t have a chance to hear my friend Perry Lawrence talk about Direct-to-Web TV Shows and Podcasting… You missed it.

BUT Perry is allowing me to share the replay link with you.

Direct-toWeb TV Shows and Prodcasting

Go now and listen to a great webinar on how you can create a web series that sets you apart in your niche or industry.

Perry really delivered the goods and this webinar has already created a stir. Search twitter using #directtoweb to see the buzz.

So go watch the replay here and learn how easy it is to become the authentic authority in your niche.