I’m sure you’re like me, you bought, listened, watched and downloaded everything you can find and afford to help build your online business.  Well, I have another one for you!  But hopefully this will be one of the last purchases you make to uncover the secrets to being successful online.

Joel Comm has just released his book, KaChing – How to Run an Online Business That Pays and Pays! I just ordered my copy and can’t WAIT to get it and start digging in.  Even if you are an expert, guru or just a know-it-all about online marketing, I’m sure this book will show you some new ideas.

You can grab your copy today it at KaChing: How to Run an Online Business that Pays and Pays

Are you trying to make a name for yourself in the online world? Do you know the best way to go about it? Do you know the importance of branding yourself, and getting your name out there everywhere you can? These are just some of the things you should be thinking about when you get started building an online presence. Whether you want to be known for your services, or for your products, becoming an online celebrity is a must for creating a successful business.

Many small business owners do not know where the best places to go to build their presence online. While there are the popular places such as Facebook, Twitter, and LinkedIn, there are also tried and true ways to get the most from your time spent. No one has hours to waste just chatting, joining groups and trying to get to know people. If you learn the tricks and tips that can get you working in the right direction, you will begin to see the power of networking.

You will never know where or how far your networking can take you. There are specific steps you can take to achieve your goals much faster if you only learn the secrets.

If you want to learn from the best, you need to follow the leaders in your field. Search them out, listen to what they have to say, follow the steps they give, and create the success that they promise you can have if you work hard and follow their lead. Beware of so called leaders online today that are all talk and can’t truly back up what they say. They may want to mislead you by sugar coating things and paraphrasing other things to make themselves sound more important than they are. You don’t have the time to waste on these types of people.   You’ll know a true leader by their accomplishments and the quality of the information they share.

One such leader who has proven her worth in many ways, is Joanne Quinn-Smith, aka TechnoGranny. Joanne has four internet radio talk shows, and created a new media platform long before Twitter, Facebook, and LinkedIn were popular. She has been awarded the National Small Business Association (SBA) Journalist of the Year Award for her efforts in the new media. This marketing maven is searched out high and low for her remarkable speaking and teaching abilities.

Now for a limited time, you can grab a copy of her teleseminar “Becoming an Online Celebrity” and learn how to make your personality shine through the crowd, building a platform where people will soon be seeking you out for your skills and talents.

Grab your copy now for just $17!

“Becoming an Online Celebrity”

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We all need a quick little page thrown up on our site from time to time to promote a new product, service or class.  Wouldn’t it be great if we could quickly do that from within our WordPress website?

My friend, Kim Doyal, The WordPress Chick is going to show you how to do it quick and easy.

Here’s the link again in case you missed it for the video and the free report.  WordPress Video Marketing*

*affiliate link

If you liked, “How to use WordPress to build a Video Squeeze Page” please share it with your online friends by clicking the Facebook or Twitter link below.

Don’t get left behind.

I’m sure you’ve heard about how important it is to use video in your marketing -  but are you doing it!

Why Not?

Because you don’t know where to start!

Well good news, my friend Kim Doyal, aka The WordPress Chick, just produced a new video where she shares some staggering facts about WHY you need to be using video to drive traffic to your site and increase sales!

She’s also written a free report which explains why you don’t need to be Steven Spielberg or spend tons of money to get started!

Check out the free video and report here: Video Marketing

Go Fish!

I’m learning about backlinks and how absolutely critical they are to your site ranking high in the search engines.  I even hired a specialist to help me with link building.

But it’s really just like fishing.  You look for the best pond, lake or ocean (blog, article or fan page) and you toss out your line (comment on existing posts, or offer to guest blog) and then wait for the fish to bite!  By commenting or guest blogging, you are leaving behind your url or link back to your website, blog, or even your Twitter or Facebook Page.  It’s up to you where you want to drive traffic, but I suggest you drive them back to where they can see what products and services you have to offer them.  (afterall, that’s ultimately what we want, right?)

Of course, I could do the link building myself, (and I do quite a bit) but in my opinion it’s all about leveraging your time and they are the expert, so why not let them do it in less time, while I focus on the things I do best. 

So I’d like to give you an opportunity to create a backlink to your site right now!  Just go to the bottom of this post and make a comment.  Be sure to put in your name, email and complete url (include the http://)  in the boxes below.  Your email will not be visible to anyone, but a link back to your site will definitely be there.  Then search for other blogs and do the same thing.  If you are using WordPress a great plugin is CommentLuv.  This plugin travels around with you and if the blog you comment on has this plugin installed (which I do) it will automatically pick up the title of your last blog post and place it at the bottom of your comment.  Sweet!

So go ahead, give it a try!

And here are some other backlink posts you might find helpful.

Related articles by Zemanta

• 7 Ways to Gain Quality One Way Backlink for your blog (shoutmeloud.com)
• Backlinks Strategies for Getting High Google PageRank (shoutmeloud.com)
• Article Marketing: A Way To Create URL Backlinks (ronmedlin.com)
• What is Autoblogging? (brighthub.com)

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Getting people to your page is just the first part of having a successful and profitable site. Making them stay there, is another matter. Website statistics just isn’t about driving traffic to your site, but it’s about making people want to stay there and come back over and over again. Bounce rates, which is defined as the percentage of visitors to any given site who arrive at a page and quickly leave before looking at any other page. Therefore, the lower the bounce rate of a site, the better.

So how does one keep visitors from ‘bouncing’ away? Here are a few simple tricks to keep your audience riveted to your website.

Optimize your site

No one likes to be kept waiting, least of all people who can leave your site at the click of a button. A site that loads quickly and pulls up all the information anyone and everyone may need will make it easier for visitors to poke around your website.

Clear and Intuitive Navigation

There’s nothing worse than arriving in a new city and not know where north, south, east and west are. Think of your website as a new place for visitors to explore – make sure the roads are well planned, and road signs clear and concise. A visible navigation bar, labeled accordingly and no broken links are essential to keeping visitors to your site.

Have relevant content

According to a recent study by BBC News, an average Internet user spends less than a minute per website. How can you keep people longer than that? By giving them what they need, of course, through relevant content. If you run a website about fashion, then make sure from the homepage that your design and content reflects this.

Keep content fresh and updated

A soap opera writer once said “Make ‘em laugh, make ‘em cry and make ‘em wait.” The same could be applied to your content – keep people interested and coming back for more. Having something new each day (or even every few hours) will keep people on your pages.

Have all the tools available

Web 2.0 is all about interactivity and socializing. Many blogs and sites make it easy to share links and content to their own social networking profile and interact with other users. You can install some simple tools directly on your website. Skysa, for example, installs a non-intrusive navigation bar on your site that lets visitors quickly access sites like Facebook and Twitter right on your site, without directing them away. (see mine below)

By making these few simple changes, you’ll see less visitors bouncing and more people sticking around your website.

Whether you’re an Internet Marketing Superstar, or just feeling your way through the world on online videos, you’ve probably never heard of these following 10 top facts about one of the fastest-growing online marketing tools today.

1. 77% of adults have viewed videos online. About 33% of these adults are in college or have completed a degree.
2. YouTube has an average of 100 million unique visitors per day, viewing about 6 billion videos.
3. An average viewer watches about 273 minutes of online video.
4. More businesses have invested in online video ads in 2009, growing up to 45% in 2009
5. After viewing an online ad, about 46% of viewers take action, whether through visiting the company’s website, asked for further info or purchasing a product or service.
6. 65% of viewers watch online ads all the way to the end.
7. By 2011, it is expected that $4.3 billion will be spent because of online video ads.
8. Most people (about 65%) who watch online videos are between 35-64 years of age and 67% of these have middle to high incomes.
9. Online videos account for 60% of Internet traffic.
10. Of the Top 50 Internet Retailers, 68% have videos on their site.

The Internet is no longer limited to just text and pictures, or one way communication. Customers and potential customers want to see your product or service, not just surf around your website, looking for more info. There is a demand for videos, especially with viewers becoming more sophisticated and having short attention span. A well put-together, professional-looking video is a great marketing tool, and can increase your business without harming your bottomline.

Are you using video in your online marketing plan?  Share your best video link below in the comments!   Here’s a link to one of mine – Best Social Media Guide

Sources:

http://www.bwcom.co.uk/web-video/benefits-online-video.php

http://www.internet-success-hub.com/online-video-marketing/online-video-marketing-facts/

http://www.jiffyspots.com/video-facts-statistics/

http://www.ronmedlin.com/traffic-generation/facts-about-having-an-online-video-traffic/

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Previously, we talked about the basics of video marketing, including some of the fundamental considerations when starting any project. That said, it’s time to move on to the next level!

Whether your video is simple and clean or has taken on Spielberg-like proportions (hopefully intentionally) your video can still benefit from some tweaks here and there. You may not have thought about it, but making a few small changes can make a world of difference!

1. Come up with a great title – not only can a great title attract eyeballs, but using keywords where your customers are likely to find you will help your rankings on search engines (especially considering YouTube is owned by Google!) Here is a link to SEO Blogger, a free keyword research tool that works with WordPress and Firefox.




2. Place your website address on the video – you can have it discreetly running at the bottom or have it flash (with a link) at the end of the video, but absolutely begin your description of the video with your complete url (including the http://)  – whichever way you do it, it will help your audience connect and interact with you.




3. Brand, brand and brand – don’t forget to place your logo and company name prominently (but tastefully) throughout your videos.




4. Answer questions – if you don’t know where to begin, think of the most frequently asked question your customers or other professionals ask you and try to build your script and your video around answering this question. (Check out one of my videos that I just answered a simple question and it went completely viral!  Here’s the link Terri’s Simple Question Answered on Video)




5. Describe a case study – another great way to show off what your business can do is through a case study, which showcases how you were able to help a client solve a problem through your service and/or product.




6. Pay attention to the details – is your music pleasing or annoying? Do your graphics induce seizures in small children? You want your video to appeal to the widest range of potential customers, so take that into consideration before you decide to use bright pink letters and heavy metal background music in your video.




7. Have a summary or transcript available as well – sometimes, people really do want to know more about your product, but for some reason they can’t play your video. Having a text summary or transcript will aid those who can’t watch your video.




8. Tag your videos – much like using proper titles, great tags and keywords will help your audience find your video.




9. Make it available in different formats – it’s hard to tell what type of software people have on their PCs, and many just can’t be bothered to download new software just to play one video, so make sure you have your video in different formats (.mov, .avi. fla) as well as sizes (high quality for broadband and lower quality for those who may not have fast connections or using their mobile phones.)




10. Measure results – you’ll want to know how successful your video is, to figure out what your ROI is, and if video marketing is right for you. Statistics like the number of views, play counts, subscribers are easy enough to track on even the most basic video sites, though there are more sophisticated tools available on the market that will give you a wealth of information on your viewers.

What are some of your tips for rocking your video marketing?

If you liked “Top 10 Tips to Rock your Online Video Marketing”
please share it with your friends by clicking the links below.

As a savvy small business owner and entrepreneur, you’ve got to use every low-cost marketing weapon in your arsenal.  And the most effective and dynamic, new marketing tool is Online Video.  As you know, online video is exploding in popularity, and companies large and small are using it to promote their businesses with amazing results.

Since the beginning of YouTube, marketing with video has become the best way to connect with customers and drive sales.  In fact, studies show that video is 600% more effective than text alone in delivering your message.  600%!

If you haven’t had the time or resources or know-how to jump on this trend, now you’re in luck.  Finally, you can harness the power of video for yourself with the help of my friend and colleague, Lou Bortone – The Online Video Guy!

Lou was my special guest in the Social Media “T” Room on Thursday, May 6th .  He share some incredible secret weapons about the “One-Two Punch” that will rock your brand!  Some of the things he shared were:

• A few simple tips and tricks for looking fabulous on camera
• 7 exciting (and easy) ways to generate new revenue with video
• How Twitter and Facebook can be your marketing secret weapon
• And MUCH more!!

If you missed the call – No Worries!   We recorded it and it’s available for purchase.

The One-Two Punch That Rocks Your Brand with Lou Bortone.

Also, Lou made a very generous offer during the call and I’m sure he wouldn’t mind if I shared it with you!  You can get his Online Video Rock Star program, regularly priced at $197 for only $147 through this link – Online Video Rock Star.  It’s an amazing package that will have you producing top-notch videos in no time! Get yours now!

I’m so excited to have been given the Constant Contact, 2009 All-Star Award.

Check out the Press Release!

Terri Brooks, owner of Tasting The Internet Receives 2009 Constant Contact All-Star…

April, 2010 @ 1888PressRelease.com

If you would like more information on beginning an email marketing campaign for your business, Email me.