Most online businesses provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction from the products or the services they get, there is a great chance that they will become a repeat customer and are hungry for more of your great information. Better yet, they will most likely recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. An Opt-in list is a list where website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site and in return for them sharing their email with you, you offer them something great that you have developed.   Many successful online marketers give-away their best, or at least a taste of their best work as a reward to opt-in to their list.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is very low cost marketing and sometimes it can even be free!  With an opt-in subscribers list, you are more confident that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course, there will be many subscribers who may unsubscribe if they feel that they are not getting what they want or expected. So be sure that they are satisfied with you the information you share with them and keep them excited to receive your newsletters and catalogs.  Try some of these tips to help you build a list of eager and hungry subscribers.

• Make your promotional materials interesting and fun.  Use a little creativity but don’t over-do it. Build around what your product or service is about. For example; if you are selling motorcycle parts, put some pictures of what is new in the cycle parts world.

• Do your research of what people are looking for, this way you stay one step ahead of them all the time and you will be their go-to person for all things new. They will be eager to receive what you are sending them because they know you always have fresh and new things to share with them.

• Write good content that can is informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

• Do you procrastinate because you don’t like writing? No problem, there are many professional and experienced article writers that  can do the job for you for minimal fees. They know what they are doing and can provide great content for your newsletters.  The money that you pay for your articles will be well-worth it by the many sign-ups and the potential profit from the sales that you will get.

• Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.  Another great idea is to make a Kindle book, with so many iPads, tablets and Kindles out there now.

• Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can even get someone to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

• Add e-coupons in your newsletters for special discounts on an upcoming product or service.  Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be hungry to receive your newsletter each month/week to see what you are offering.

If your subscribers can get benefits from your newsletters, they will be very eager and waiting to receive them.  Just be careful not to flood your mailing list with emails so that you don’t annoy your subscribers.

Do you have a Landing Page?  Sometimes called a Squeeze Page.  Most successful Internet Marketers have many of them to drive traffic back to their websites and blogs.  Want to create a landing page that will convert those visitors into email subscribers?  Here are a five tips to do just that.

• Offer a freebie in exchange for your visitor’s email address. This is a must!  It is a great way to show you know your stuff and to encourage your visitor to sign up for your mailing list. You can offer a special report, a video series of your top tips, an audio lesson sent daily for seven days, or a sample of your paid product in exchange for their name and email address.

• Make your page stand out in the crowd! As you develop your page, keep the visitor in mind.  Why have they come to your website?  What are keywords that brought them to you?  If your keywords are “growing roses” then give them examples of beautiful rose gardens, successes you have achieved by using your methods, testimonials from others who have used your expertise to grow roses.   Sell them on how great you are with your content and images.

• Keep it brief. Your landing page doesn’t have to be long. As a matter of fact, I really don’t like long landing pages or sales pages.  I’m busy and don’t have time to read through a 10-page landing or sales page, and neither does your visitor.  They have come to you for a specific purpose, so give them what they are looking for and don’t make them weed through all the chatter to get it.  As long as you write an attention grabbing headline, a brief introduction and offer,  and you point them to the freebie to sign up, you have an excellent chance of converting more than 60 to 80 percent of your visitors into subscribers.

• No other links allowed! Other than your opt-in form, certain disclaimers and terms, there shouldn’t be any other links on your landing page.  As the old saying goes, “a confused mind takes no action.”  And that’s exactly what will happen if you fill your page with a lot of other options for the visitor.  Give them a clear direction, even say it, Enter Your Name and Email in the Box to the Left! Make it easy for them.

• Give them your best stuff.  Just asking them to sign up for your newsletter won’t do the trick anymore.  Most visitors are looking for and expecting to receive a good valuable freebie for allowing you to market to them through their Inbox.  So give it to them.  If you give away some of your best information, they are more likely to come back to you for more because you have proven how great your content is to them.  Also, when you do market to them, they will not only open the email, but read it!
  

If your not really techie, you might be interested in these hot video squeeze page templates to make your landing page really stand out!

If you liked, “Create a Landing Page that Converts Everytime” please share it by clicking the links below.

There is so much to learn when you decide to build an online business.  Like, how do I build a website on a shoestring, where will I find clients, what should I charge, where is my target audience hanging out?  Today, I have been working all day on a Joint Venture (JV) project that I hope will raise a lot of money for some very sick kids and also help me build my list as well!  And the good news is, if you are needing to build joint venture partnerships, you can join me!

What is a joint venture? My definition is where you form a partnership with another person or company to help drive traffic and sales, build awareness, and fill your marketing funnel.  Most of the joint ventures I have been involved in require you to offer a free gift in exchange for email addresses of the recipients.  So I threw together a little free guide on getting your business online in less than 2 hours and for under $100.  I think people will be interested in receiving that for free, don’t you?

But anyway, back to how you can get involved in the joint venture with me.  If you’ve been online for any time at all as an information marketer or student of online marketing, you’ve probably heard of Dr. Mani or purchased some of his products. He’s one of the most successful and respected information marketers, coaches and sought-after instructors working today. But did you know that he is a practicing pediatric surgeon in Chennai, India?

And did you know that he has raised more than $137,200 from donors and portions of his profits to sponsor heart operations for more than 70 children with congenital heart defects?

And did you know that the Niche Affiliate Marketing Workshop (the fastest growing internet marketing workshop in the U.S. today) has adopted Dr. Mani’s foundation as the focus of a listbuilding and joint venture workshop during the week of NAMS4.

From Aug. 20 to Aug. 27, 2010, we plan to raise at least $10,000 that will go to the foundation to directly fund open heart surgery on at least 7 children?  You can help drive traffic to this monster giveaway to encourage folks to donate to the Dr. Mani Children Heart Foundation with just a couple of emails.

Here’s what super-fundraiser Beth Kanter says about Dr. Mani:

“Dr. Mani is simply amazing in his passion and dedication to his cause. His knowledge and ideas about personal fund raising have also helped and inspired many other people – like me.”

We’re expecting more than a million emails to go out that week to promote this event. You can step in front of that stream of traffic by joining us today. Contribute a product to the event to drive traffic to your website and build your list.

Don’t have an expertise in internet marketing? No  problem? We’ll have software, reports and books from all walks of life, especially in self help, education, self improvement and building business online.

I was invited to be part of this great JV and now, I’m inviting you too. We’re shooting for 1000 contributors and 100,000 members during that week.

To get the “by Invite Only” private JV details, just go here.

http://nams4kids.com/go/219/jv

See ya around…partner!

PS and here is the link to pick up that free guide I mentioned above.   Get Your Business Online in Less than 2 Hours and for Under $100!

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Lead capture pages or often known as splash pages and squeeze pages are one page websites designed with one purpose in mind. The focus of a squeeze page is to collect the name and email address of your visitors who may be interested in gathering more information from you on your selected niche topic. In order to entice your visitors to sign up to your email list and have the possibility to gain more sales in the future, you need to offer them something free that will benefit them or that’s they can’t get anywhere else.  Many people use ebooks or software that can be easily downloaded, and others offer an ecourse to teach a specific subject that will show how to make money or solve a problem.

These three steps will help you get your lead capture page set up and ready to build your list of email subscribers.

1. Develop the Lead Capture Page – There are several ways you can set up your page. Many networking marketing businesses use lead pages as an introduction to their business. They will have their header on the top, some pictures, introduction, bullet points, highlights and anything else they feel will help get people interested and encourage them to sign up to learn more and eventually join them in their business efforts.

If you are running a niche business, you could simply have a photo of the freebie that you are offering, list the benefits of the product, and then an autoresponder box where the visitor can fill in their name and email address for their free gift. If it is an ecourse or newsletter you are offering, you will want to tell your subscribers what you plan to teach them that will help them.

If you do not have any technical know-how, this doesn’t mean you can’t still build professional lead capture pages. There are some free services online like the Instant Squeeze Page Generator* that is a simple, fill in the blanks program. Each page is set up for you to either just click to choose the option you would like, or you can type your own information in the provided box. Once you have completed all eight steps, you are given a link to your finished page. You can then decide to leave it hosted on their website with a link back to them at the bottom of your page, or you can copy the code into an html editor, save it as an html page and upload it to host on your own server (this option may be for those with a little tech know-how, just not proficient with actual coding).

2. Give them the Good Stuff – When you get things set up, you may want to end up joining what is known as a giveaway event. This is where several marketers get together to offer freebies and build their list as a joint venture. If you do not have a free gift to offer, the Instant Squeeze Page Generator* membership will give you one as well.

Here is a quick screen shot of some of the layouts and possible formats you can choose for designing your lead capture pages.

Options for available gifts to choose:

If you don’t like the layout of something that you have chosen, you can simply click the back button to the step you want to change and select others until you get the look and feel you want.

3. Launch your New Page – After you have completed your lead capture pages, the next step to building your list is to let people know it is out there. You can add the link in signatures on forums, in groups, on your emails, and more. You can use free classifieds, article marketing or any other free or paid method of advertising that you find works.

Now get out there and start creating your own lead capture pages and build up your list which will help make you more money and grow your business!

As always, if you have any questions or need more clarification on anything you read, just post a comment and I will respond to you. I would love to see some of your completed lead capture pages for those of you wanting to share when you are done.

*affiliate link

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Thanks to my guest blogger today, Sue Painter – The Confident Marketer.  Sue has wonderful insights for growing your online business.  Enjoy!

I’ve just finished three days with Fabienne Fredrickson, where I’ve had the chance to talk with many entrepreneurs and solo professionals and hear about their businesses. One of things that hits me hard is that so many people told me they have either a very small database of potential clients (prospects) or, despite years in business, have no list at all. This is a major issue for entrepreneurs, one that will quickly hamper their success and make it a lot tougher to make much money. After hearing this so many times both at this workshop and over the past few years, I’ve wondered why this is such a common problem. I’ve wondered if entrepreneurs don’t realize why their list is truly the heart of their business.

If you have a business but no database (commonly called a list) of prospects, you are in heavy water. You have not created a program to pull customers toward what you have to offer, you don’t know who has been interested in your products or services up until now (because you have failed to gather their contact information into a database) and, worst of all, you have no way at all to reach out and touch those prospects over and over again, keeping them in your marketing system. Instead of having a golden egg that makes you money, you have a badly cracked egg.

• Prospects need and want to hear from you over and over again. Research shows that most people will not buy from you on the first contact (we’re talking contact by e-mail or Internet here). It takes an average of 6 to 9 contacts. Why is this? People want to feel like they know and trust you before they open up their wallets. You are probably just the same way. And, over the Internet, it’s harder to build that know and trust factor because you are not standing right there in person, face to face. (By the way, this is one reason that video works well in Internet marketing, but that’s a whole other blog post!)
• If you don’t have a system that automatically gathers up the first name and e-mail address of people who hit your website, you never even know who might have been interested in buying from you. You’ve paid to put up a website, but it isn’t supporting an automated marketing system. This is a sad thing! Don’t you want a good portion of your marketing to be automated? It sure does save time and money! And it helps you to pay for that website’s design and hosting, too.
• Every business prospers only to the extent that it keeps new customers coming in the door. Even businesses that are running at capacity and can’t currently take more customers still must be marketing, because customers come and go. Constantly building your list of prospects and keeping in touch with them so that they will remember you when they do need what you are offering is critical.

Sue Painter is the President and founder of The Confident Marketer.  She works with bright, driven individuals who have a burning desire to create financially successful work that aligns with their inner vision.   Sue is passionate about helping solopreneurs create work that is satisfying and financially successful.

Sue has identified niche markets and successfully led individuals and organizations to profitably meet those markets for over twenty years.  She is a former contributing writer for Massage Magazine, where she specialized in practice building, marketing, and business articles.  The previous Business Editor of Tradebank International’s monthly member newsletter, she has published dozens of articles focused on marketing, networking, and customer service.

Sue is a certified Book Yourself Solid coach, an expert author for ezinearticles.com, and an expert for both Solo-E.com and SelfGrowth.com.  She is a member of Ali Brown’s Millionaire Protege Mastermind Group and serves as one of Ali’s Platinum Mastermind Leaders.   Natural Awakenings Magazine recently honored Sue as one of the top ten “Women of Wellness” in her city.