List Building

How To Build A List Of Hungry Subscribers

Most online businesses provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction from the products or the services they get, there is a great chance that they will become a repeat customer and are hungry for more of your great information. Better yet, they will most likely recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. An Opt-in list is a list where website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site and in return for them sharing their email with you, you offer them something great that you have developed. Many successful online marketers give-away their best, or at least a taste of their best work as a reward to opt-in to their list.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is very low cost marketing and sometimes it can even be free! With an opt-in subscribers list, you are more confident that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course, there will be many subscribers who may unsubscribe if they feel that they are not getting what they want or expected. So be sure that they are satisfied with you the information you share with them and keep them excited to receive your newsletters and catalogs. Try some of these tips to help you build a list of eager and hungry subscribers.

Make your promotional materials interesting and fun. Use a little creativity but don’t over-do it. Build around what your product or service is about. For example; if you are selling motorcycle parts, put some pictures of what is new in the cycle parts world.

Do your research of what people are looking for, this way you stay one step ahead of them all the time and you will be their go-to person for all things new. They will be eager to receive what you are sending them because they know you always have fresh and new things to share with them.

Write good content that can is informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Do you procrastinate because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide great content for your newsletters. The money that you pay for your articles will be well-worth it by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people. Another great idea is to make a Kindle book, with so many iPads, tablets and Kindles out there now.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can even get someone to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters for special discounts on an upcoming product or service. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be hungry to receive your newsletter each month/week to see what you are offering.

If your subscribers can get benefits from your newsletters, they will be very eager and waiting to receive them. Just be careful not to flood your mailing list with emails so that you don’t annoy your subscribers.

Create a Landing Page that Converts Everytime

Do you have a Landing Page? Sometimes called a Squeeze Page. Most successful Internet Marketers have many of them to drive traffic back to their websites and blogs. Want to create a landing page that will convert those visitors into email subscribers? Here are a five tips to do just that.

Offer a freebie in exchange for your visitor’s email address. This is a must! It is a great way to show you know your stuff and to encourage your visitor to sign up for your mailing list. You can offer a special report, a video series of your top tips, an audio lesson sent daily for seven days, or a sample of your paid product in exchange for their name and email address.

Make your page stand out in the crowd! As you develop your page, keep the visitor in mind. Why have they come to your website? What are keywords that brought them to you? If your keywords are “growing roses” then give them examples of beautiful rose gardens, successes you have achieved by using your methods, testimonials from others who have used your expertise to grow roses. Sell them on how great you are with your content and images.

Keep it brief. Your landing page doesn’t have to be long. As a matter of fact, I really don’t like long landing pages or sales pages. I’m busy and don’t have time to read through a 10-page landing or sales page, and neither does your visitor. They have come to you for a specific purpose, so give them what they are looking for and don’t make them weed through all the chatter to get it. As long as you write an attention grabbing headline, a brief introduction and offer, and you point them to the freebie to sign up, you have an excellent chance of converting more than 60 to 80 percent of your visitors into subscribers.

No other links allowed! Other than your opt-in form, certain disclaimers and terms, there shouldn’t be any other links on your landing page. As the old saying goes, “a confused mind takes no action.” And that’s exactly what will happen if you fill your page with a lot of other options for the visitor. Give them a clear direction, even say it, Enter Your Name and Email in the Box to the Left! Make it easy for them.

Give them your best stuff. Just asking them to sign up for your newsletter won’t do the trick anymore. Most visitors are looking for and expecting to receive a good valuable freebie for allowing you to market to them through their Inbox. So give it to them. If you give away some of your best information, they are more likely to come back to you for more because you have proven how great your content is to them. Also, when you do market to them, they will not only open the email, but read it!

If your not really techie, you might be interested in these hot video squeeze page templates to make your landing page really stand out!

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