Email Marketing

I work for several clients that produce an email newsletter, or better known as an Ezine. I have helped them to set up the layout and design, and input content and images for publication. But…I had never done one for myself and my business.

Oh my gosh, can I just tell you how much fun I had? Of course I gave myself a deadline, which was yesterday, to have the first one out and that became a little stressful at 11 pm last night when I still hadn’t hit the Send button. But I met my goal and it was out of my inbox and into the outbox of more than 300 contacts in just a matter of minutes!

I searched for the best techology to use for my Ezine and I selected Constant Contact. They have more than 300 templates to choose from, great reporting features to see who opens your email, how many bounced because of bad addresses and who just didn’t want to hear from you. (That was a little tough, but I’m trying not to take it personally)

In addition to the excitement of fulfilling a goal and utilizing a great tool, I have received many compliments, one much appreciated critique and several inquiries for my services. BINGO! Feedback, just what I was hoping for.

I know the next one will be much easier and I won’t put so much pressure on myself to make it perfect (which it wasn’t). But it was easy, fun and fast, three things we need more of. If you need to boost your business, consider Constant Contact it’s a great tool to market your business and services and if you don’t want to do it yourself or don’t have the time to do it, check with a Virtual Assistant to take care of it for you.

Caught in the Catch-Up?

Don’t you love those long weekends? Just looking forward to some time off, relaxation with the family or friends, going to the beach, lake or mountains?

Don’t you just hate coming back to the office to find a foot of mail in your mailbox; 500 emails, 450 of them spam and of course the weekly meeting that takes longer than usual because of the long weekend stories?

I’m with you, except it’s my business to go through the mountains of mail, the never-ending emails and I have several meetings throughout the day with various clients. I have one client that has re-routed her informational email account to me to monitor and moderate. This alone had 150 spam emails in it when I came back into the office today. And I Love it!

The good thing is that I’m caught-up. Not only with my personal emails, but with my client’s emails as well. This is just one more way a Virtual Assistant can help busy people stay caught up. By giving the task of email and calendar management to an off-site, virtual professional you don’t get bogged down with email messages that really don’t contribute to your bottom line. Although email is very important in our society now (and I couldn’t personally live without it) it is a time consumer and before you realize it, you have spent 2-3 hours working on responding and sending emails.

Before the next holiday (July 4th, is just around the corner), think about outsourcing this task to a Virtual Professional. We can help you stay caught-up and make coming back from those long weekends or vacations as pleasurable as the time-off.