You are here: Home / Marketing / Online marketing / 10 Top Facts You Should Know About Online Video Marketing

10 Top Facts You Should Know About Online Video Marketing

May 17, 2010 By 16 Comments
StumbleUponLinkedInShare

Whether you’re an Internet Marketing Superstar, or just feeling your way through the world on online videos, you’ve probably never heard of these following 10 top facts about one of the fastest-growing online marketing tools today.

  1. 77% of adults have viewed videos online. About 33% of these adults are in college or have completed a degree.
  2. YouTube has an average of 100 million unique visitors per day, viewing about 6 billion videos.
  3. An average viewer watches about 273 minutes of online video.
  4. More businesses have invested in online video ads in 2009, growing up to 45% in 2009
  5. After viewing an online ad, about 46% of viewers take action, whether through visiting the company’s website, asked for further info or purchasing a product or service.
  6. 65% of viewers watch online ads all the way to the end.
  7. By 2011, it is expected that $4.3 billion will be spent because of online video ads.
  8. Most people (about 65%) who watch online videos are between 35-64 years of age and 67% of these have middle to high incomes.
  9. Online videos account for 60% of Internet traffic.
  10. Of the Top 50 Internet Retailers, 68% have videos on their site.

The Internet is no longer limited to just text and pictures, or one way communication. Customers and potential customers want to see your product or service, not just surf around your website, looking for more info. There is a demand for videos, especially with viewers becoming more sophisticated and having short attention span. A well put-together, professional-looking video is a great marketing tool, and can increase your business without harming your bottomline.

Are you using video in your online marketing plan?  Share your best video link below in the comments!   Here’s a link to one of mine – Best Social Media Guide


Sources:

http://www.bwcom.co.uk/web-video/benefits-online-video.php

http://www.internet-success-hub.com/online-video-marketing/online-video-marketing-facts/

http://www.jiffyspots.com/video-facts-statistics/

http://www.ronmedlin.com/traffic-generation/facts-about-having-an-online-video-traffic/


If you like, “10 Top Facts You Should Know About Online Video Marketing” please share it be clicking the links below.





Reblog this post [with Zemanta]





About the author

Terri Brooks helps entrepreneurs “overcome the overwhelm” of using online and social media marketing for their business. She understands their fears and feelings of confusion when it comes to marketing on Facebook, Twitter and blogs and shows them ways of Tasting The Internet…One Byte at a Time.


Comments

  1. Sandy Rees says:
    May 25, 2010 at 8:41 pm

    Thanks for the reminder Terri about the importance of videos. I need to find an easier way to get mine uploaded – right now it takes me too long so I tend to drop video production to the bottom of the priority list.

    Sandy

    Reply
  2. Jeff Brunson says:
    May 22, 2010 at 7:00 am

    Terri,
    Thanks for the “push” with this post! I know I need to get this done … get some videos out there. I’m about to complete a 21 section writing project on a program for 21st Century Leadership Skills. I had been thinking what an opportunity this would be for me to do some videos for each of the sections.
    And thanks for the tip you gave Linda, I will check that out.
    Jeff
    .-= Jeff Brunson´s last blog ..Skill 3 – Part C: Engaging Others =-.

    Reply
  3. Lisa Scott says:
    May 21, 2010 at 11:27 am

    Wow! I’d been hearing about how valuable video is, but had no idea about those statistics. I will definitely be pushing my videographer ( aka my husband! ) to get more videos done for me. Thanks, Terri!

    Here’s one I have on Youtube: http://www.youtube.com/watch?v=pjGIDowjW0k

    And one on my website promoting a strategic partnership ( much simpler editing): http://losemyaccent.com/HispanicJobs.html

    Reply
  4. Melanie McGhee says:
    May 21, 2010 at 5:20 am

    Great post, Terri. Thanks to your encouragement, I’m learning more and more about videos. Here’s my latest try at sharing info via video: http://www.youtube.com/watch?v=bd52qZsdaI8

    One thing that’s different for me now is that I’m excited about learning more about this! Thanks to you!

    Reply
    • Terri says:
      May 21, 2010 at 9:44 am

      You’re welcome Melanie! Your video is great and I wish I was able to come along for the France Retreat. I know it will be fabulous!

      Reply
  5. Dr. Jennifer Rozenhart says:
    May 20, 2010 at 8:23 pm

    I am having fun with video, not so much fun editing…bleh. I will definitely check out the links you recommended for Sue. I haven’t put much up in the way of video yet for our practice, but I am veru inspired to do so after reading those stats! Thanks Terri!
    .-= Dr. Jennifer Rozenhart´s last blog ..Why go to a Chiropractor? =-.

    Reply
    • Terri says:
      May 20, 2010 at 10:02 pm

      I agree Dr. Jennifer, I don’t like the editing much either. But I do enjoy video and certainly the traffic that video produces for my site!

      Reply
  6. Sue Painter says:
    May 20, 2010 at 8:13 pm

    Whoa we got Linda into the video thing. Woohoo! Great data in your article, Terri. We can all make good use of what it tells us for our business strategies.
    Sue Painter

    Reply
  7. Linda Pucci says:
    May 20, 2010 at 12:52 pm

    Great information, Terri. OK, I’m convinced. I put up two videos on YouTube yesterday. Here are my links:
    http://www.youtube.com/watch?v=7W47IZVaoIA
    http://www.youtube.com/watch?v=oBtW5WJ3OiQ

    Now if I could only figure out how to edit them….

    Reply
  8. Dr. Strangelove says:
    May 18, 2010 at 5:10 am

    I think you will find the following of interest and useful for understanding aspects of online video:

    Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).

    Table of Contents

    Introduction
    1. Home Movies in a Global Village
    2. The Home and Family on YouTube
    3. Video Diaries: The Real You in YouTube
    4. Women of the ‘Tube
    5. The YouTube Community
    6. The YouTube Wars: Elections, Religion, and Armed Conflict
    7. The Post-television Audience
    Conclusion

    Catalogue Copy

    In Watching YouTube, Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. Dr. Strangelove, the Governor General Literary Award-nominated author that Wired Magazine called a ‘guru of Internet advertising,’ describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation.

    Strangelove draws from television, film, cultural, and media studies to help define an entirely new field of research. Online practices of representation, confessional video diaries, and debates over elections, religion, and armed conflicts make up the bulk of this groundbreaking study, which is supplemented by an online blog at Strangelove.com/blog. An innovative and timely study, Watching YouTube raises questions about the future of cultural memory, identity, politics, warfare, and family life when everyday representational practices are altered by four billion cameras in the hands of ordinary people.

    Michael Strangelove is an adjunct professor in the Department of Communication at the University of Ottawa.
    .-= Dr. Strangelove´s last blog ..YouTube’s 5th Anniversary Video =-.

    Reply
  9. Michele Scism says:
    May 17, 2010 at 2:06 pm

    Excellent article Terri! This is so true. As a business strategist I tell my clients that they need to think about how they use the internet. If you think about it all of the above statistics apply to most of our daily lives. I recently saw a study that also said that most people want to view “non-professional” videos. So from a marketing stand point that means that any of us and can put out videos that if tagged correctly can be successful.

    Thanks again for the great article.

    Michele
    .-= Michele Scism´s last blog ..Its My Blog Post and Ill Beg If I Want To.. =-.

    Reply
    • Terri says:
      May 17, 2010 at 2:27 pm

      Thanks Michele! And you’re right about putting out successful videos. I think so many times people are either afraid or want it to be perfect. Just getting the message out if the most important thing, it doesn’t have to be perfect to be effective! :)

      Reply

Your comments always welcomed!

*

CommentLuv badge